Alfa Romeo Car Logo

Alfa Romeo Automobiles S.p.A. is an Italian manufacturer of cars. Founded as A.L.F.A. on June 24, 1910 in Milan, the company has been involved in car racing since 1911, and has a reputation for building expensive sports cars.

The Alfa Romeo logo represents the coat of arms of the city of Milan and are related to the crusades, hence the cross. On the right, a snake is eating a figure, either a child or a Saracen

Alfa's badge incorporates emblems from fifth century Italy. It was designed in 1910 by an Italian draughtsman Romano Cattaneo who used two heraldic devices traditionally associated with Milan: on the right is the Biscione, the emblem of the House of Visconti, rulers of Milan in the 14th century; on the left is a red cross on a white field, the emblem of Milan, which Cattaneo had seen on the door of the Castello Sforzesco. In 1918, after the company was purchased by Nicola Romeo, the badge was redesigned with the help of Giuseppe Merosi. A dark blue metallic ring was added, containing the inscription "ALFA — ROMEO" and "MILANO" separated by two Savoy dynasty knots to honour the Kingdom of Italy. After the victory of the P2 in the inaugural Automobile World Championship in 1925, Alfa added a laurel wreath around the badge. In 1946, after the abolition of the monarchy, the Savoy knots were replaced with two curvy lines. The name "MILANO", the hyphen, and the lines were eliminated when Alfa Romeo opened its factory at Pomigliano d'Arco, Naples in the early 1970s.