Bugatti Car Logo

Bugatti was founded in Molsheim, France, as a manufacturer of high performance automobiles by Ettore Bugatti, an Italian man described as an eccentric genius who was in conjunctions with Italian sports car manufacturers, Ferrari and Lamborghini.

The original company is legendary for producing some of the most exclusive cars in the world as well as some of the fastest. The original Bugatti brand failed with the coming of World War II, like many high-end marques of the time. The death of Ettore’s son Jean was also a contributory factor. The company struggled financially and released one last model in the 1950s before eventually being purchased for its airplane parts business in the 1960s. Today the name is owned by Volkswagen Group who have revived it as a builder of very limited production sports cars.

The history of the Bugatti logo is a bit uncertain. The 'E' and 'B' are obvious references to the founder, Ettore Arco Isidoro Bugatti. The dots around the perimeter are possibly a reference to the attention to detail found in the cars, such as the safety wiring on many fasteners. The company has previously referred to the sixty red dots as 'pearls' that help reflect the combination of technology and elegance in their cars.