Buick Car Logo

Buick  is an entry-level luxury brand of General Motors (GM). 

Buick's logo is of three shields that sit in a diagonal fashion and overlap each other. The use of shields in an emblem is quite consistent with other car logos likely due to their power and prestige. The pattern of the shields matches across each of the three but has color changes. The one on the left is red and the one in the middle is white, followed by a blue to symbolize the American flag and the US as the world’s most reliable manufacturer. The emblem was called the Tri-Shield and started appearing on vehicles in 1959, to include models such as the LeSabre, Invicta and Electra. The three shields were inspired in part by the shield of the Buick crest that had been on cars since the '30's. Even Buicks make for countries outside of the US still use the colors of the American flag, so Buick is a symbol of American pride.

Buick's logo originated from the coat of arms of the Buick family (of Scottish origin); a red shield with a checkered silver and azure diagonal line running from the upper left corner of the shield and a gold cross in the lower left corner (the cross had a hole in the center with the red of the shield showing through), and in the upper right corner was an antlered deer head with a jagged neckline. The logo underwent many revisions, then in 1960 the logo was changed to three shields, to represent the three Buick models in production at the time (LeSabre, Invicta, and Electra).