Cadillac Car Logo

Origins

The Cadillac logo was created based on the family crest for the man who founded Detroit in 1701.  Antoine de La Mothe, Sieur de Cadillac was a man who symbolized the self-made man which is what the Cadillac was intended to represent.  This was a symbol of success and good fortune where the owner of such a car was considered to have accomplished great wealth.  When you see the Cadillac symbol you immediately think of comfort, luxury and style.

 The original Cadillac logo is based on the family crest of the man for whom the company was named, Antoine de La Mothe, Sieyr de Cadillac (though many believe the crest is a fake, concocted for the purposes of the company's logo). The symbolism of the wreath surrounding the crest is uncertain (though the original wreath design was a bouquet of tulipped leaves). 

Cadillac was born in 1902, at the dawn of the twentieth century. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, born Antoine Laumet, the founder of Detroit.Left: the Cadillac wreath and crest registered by the company on August 7, 1906.
Right: a later version [late teens] with tulip wreath and swans in lieu of merlettes .

Luxury Cars, SUVs, Sedans, Coupes, and Crossovers | Cadillac

Luxury automobile and SUV division of General Motors Corporation.