Chevrolet Car Logo

The inventor of the famous bowtie logo for Chevrolet was a man by the name of William C Durant, founder of General Motors and Chevrolet. Bill was most notably known for his multi-brand approach in creating a new line of cars with their own unique characteristics within GM. Each brand was symbolized by its own logo, but it was Bill who came up with the bowtie after being influenced by a piece of wallpaper that he saw in a Paris hotel.

Popular legend has it that the Chevrolet logo was inspired by wallpaper in a French hotel where William C. Durant was staying (the legend says he saw the pattern marching off into infinity as a design on the wallpaper and tore a piece of it off to keep to show to friends and later turn into the company logo). However, his wife says that the bowtie emblem was first seen by her husband in a Virginia newspaper on a vacation around 1912, upon which he told her that the thought it'd be a very good emblem for the Chevrolet (per Chevrolet Pro Management Magazine, October 1986). 

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