Lexus F

In early 2007, Lexus launched a new "F" high-performance lineup.

Lexus has filed for a trademark on a new "F" logo (pictured). The logo features a stylized letter similar to that of the Lexus logo.

The series will compete with BMW's "M" line and Mercedes' AMG. The automaker has filed for a trademark on the name "IS-F," which is the name for the company's 425 horsepower IS sedan, previously referred to as the IS 500.

The IS-F will be unveiled in January of 2007 at the Detroit Auto Show and go on sale in December of 2007. Other "F" models will surely be added in the following months, including a GS-F and an IS-F coupe.