Mini box campaign

The familiar "day after Christmas" street scene gave birth to Mini's "Box" campaign, where we all see the the easily recognizable scene of thrown out trees next to the cardboard boxes our presents came in.

Mini box street campaign.

The life-size Mini boxes among the refuse is the creation of a campaign by Ubachs Wisbrun JWT of Amsterdam showcasing how Mini falls into the category of affordable presents.

The Mini package was a real eye-cathcher, with the public immediately embracing it, and as everyone took countless pictures and videos, it created a YouTube sensation, with over 107,661 views in just the first six days.

(source: Ubachs Wisbrun JWT)