Mini Marketing Campaign Wins Gold Effie

Woodcliff Lake, NJ – June 8, 2009.
In recognition and in honor of marketing communications ideas that work, “Zug. The Other MINI,” the marketing campaign developed for the MINI Clubman launch, was awarded with a Gold Effie Award during the 41st annual Effie Gala held at Cipriani 42nd Street in New York last week.

zug mini sm

ZUG "sponge" ball from the Mini "Zig, Zag, Zug" promotion.

“Congratulations to the entire MINI marketing team and our agency Butler, Shine, Stern

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